TAKO. INTERNET SEIT 1996.
Olympus-OM

[OM] Re: Oly calendar

Subject: [OM] Re: Oly calendar
From: Garth Wood <garth@xxxxxxxxxxxxxxx>
Date: Mon, 19 Jan 1998 11:46:31 -0700
Well, I sent the idea for the Oly calendar to that commercial photographer
friend of mine.  Here, essentially unedited, is his reply:

********************************************************
Garth:

Any less than 1K (1,000 copies) isn't economic, unless you're expecting to
pay over
$10/calendar CDN in actual COST. Even this assumes you've done the DTP and
the CMYK separation work yourselves.

>>Originally, I was thinking 1000 to 2000
>>calendars, but it has been suggested to make this a major marketing idea and
>>print 100,000 and try to get distribution in major bookstore chains. That
>size of run would be a fairly large investment per person, but not out of the
>>question if it's picked up by a large bookstore.

As much as I like Oly cameras, a bookstore isn't likely to pick up such a
narrow interest item in a large quantity. I would suggest making a "dummy"
calendar and shopping it to several chain's buyers.

The calendars produced by larger mfg. such as Nikon and Canon are heavily
subsidized by those
manufacturers, even in the relatively large market those companies have.

A quantity of around 2000 becomes fairly economical, with 5000 being still
believable, but greater quantities, I have my doubts, as the rate of
price/unit drop with qty. falls off (as paper costs
begin to take up a bigger percentage of the total.)

The biggest portion of the cost with smaller runs is in the 4-colour lith
film output and color proofs. Remember, lith film is around $20 a piece.
You need 4 pcs./page (one for each CMYK plate) and at $80/page x ((2
pages/month (one for the pic, one for the calendar grid) x 12 months), + (4
pages for inner and outer sides of the front and back cover))= a whole lot,
and add the cost of color key proofs of each page, maybe $25 x 28 pages.

Then add your printing cost.

If everyone understands the costs and really wants to do it, I'd be happy
to make it happen.
All I'd need are the pix and a rough concept of the layout/style desired.

The all-inclusive price of a run in the 1000-2000 range would likely be
$CDN 8-10 thousand. I'd have to put in a couple hours work (having exact
specs of what's wanted) to come up with an exact price. You may be
surprised to find that printing is generally much cheaper in Canada than
elsewhere at the moment.

If you have more questions, just ask.

*******************************************

Thus saith someone who's actually done this sort of thing directly.  Any
thoughts from the assembled Wise Ones?  :-)

Garth

-----------------------------------------
"Data!  Data!  Data!  I can't make bricks
 without clay!"

   -- Sherlock Holmes,
      The Adventure of the Copper Beeches
-----------------------------------------

Garth Wood, a contractor with
TELUS Multimedia
Floor 8, 10025 Jasper Avenue
Edmonton, AB  T6H 2C9
CANADA

Voice:  (403) 493-4092
FAX:    (403) 493-4829
e-mail: garth@xxxxxxx
URL:    www.telus.com


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