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Re: [OM] OLY PRICE INCREASES!

Subject: Re: [OM] OLY PRICE INCREASES!
From: Winsor Crosby <wincros@xxxxxxx>
Date: Fri, 6 Mar 1998 20:20:28 -0800
>At 08:17 AM 3/6/98 -0600, PvT wrote:
>>
>>Thought the group would be interested in knowing that OLY is
>>implementing a 200rice increase effective April 1, 1998. I do not know
>>if it will include other than just cameras and lenses.
>>
>>Unfortunately for most of us, this increase is going to affect the price
>>of used equipment too. Paul.
>
>
>Never wanting to simply spread rumours, I decided to do the logical thing
>and actually phone Olympus America to get the info "straight from the
>horse's mouth."
>
>I talked to Jim de Carlo, Sales Manager for OLY America at 1-800-622-6372
>ext. 5157 (this number is toll-free anywhere in Continental North America).
> Mr. de Carlo was *very* forthcoming, and said that yes, indeed, prices on
>certain of the Olympus imaging line were going to rise by 20% April 1,
>1998, and that larger dealers were already buying up quantities of stock in
>anticipation of this.
>
>Mr. de Carlo indicated specifically that the OM-4Ti and the OM lens group
>would rise in wholesale price by 20%, but the wholesale price of the OM-3Ti
>and the OM Accessories line will remain essentially unchanged ("no
>scheduled price increases" was the word).
>
>Mr. de Carlo indicated that extremely low demand was causing this price
>re-vamping.
>Garth Wood
>
First time I have heard that you increase demand by raising prices.


Winsor Crosby
Long Beach, California
mailto:wincros@xxxxxxxxxxx


"Any sufficiently advanced techology is  indistinguishable from magic."
                                 -Arthur C. Clarke




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