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Re: [OM] Keeping OM alive

Subject: Re: [OM] Keeping OM alive
From: Ingemar Uvhagen <ingemar.uvhagen@xxxxxxxxxxxxxx>
Date: Sat, 13 Jun 1998 11:10:51 +0200
Francis,

I agree with you, that Olympus must have something new to advertise. It was
what I was thinking of when I wrote my message, I did not point that out
however. Still, Richard has a point. I think that the telephoto lenses
mentioned (180/2, 250/2 and 350/2.8) very well can be advertised today.
However, your point and argue of new development and new products are the basic
way of get back into the game. (A question: what is R&D?)

fdayrit@xxxxxxx wrote:

> Ingmar,
>
> turn that the other way, richard is in favor of the advertising even before
> any improvements, i am in favor of new developments that should be
> eventually advertised. this makes a whole lot of difference at least to me.
> i would say the word is R&D then advertising.
>
> francis
>
> Ingemar Uvhagen wrote:
>
> > Richard,
> >
> > I think both you and francis dayrit are right in your own way. I think
> > what Francis meant was that Olympus and Zuiko must make themselves known
> > to people out there. Today the cameras to buy are Canon, Minolta, Pentax
> > and Nikon. If you have one of these cameras you are "in" (cool, hip,
> > professional, whatever). But if you own an OM... ("What is Olympus? A
> > dish?".)
> > What I basically mean, is that Olympus must once again make themselves
> > known to people. If not the OM system will just be a memory of old days.
> > (Ask a teenager (the future potential buyers) if they ever heard of OM,
> > you will then know what I mean.) And if not, they will NEVER be able to
> > start competing the systems of today and they have to stick to the
> > compact and digital line.
> > The word is: advertising.

--
Regards/
  Ingemar Uvhagen
  Gislaved, Sweden





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