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Re: [OM] price increase

Subject: Re: [OM] price increase
From: "John A. Prosper" <prosper@xxxxxxxxxxxxxxxxx>
Date: Tue, 6 Oct 1998 16:33:35 -0400 (EDT)

On Tue, 6 Oct 1998, William Sommerwerck wrote:

|I was disappointed to hear -- both on this group and from Olympus
|directly -- that Olympus is going to raise the price of Zuiko lenses.
|
|I realize lenses are not cheap to manufacture, and when the demand is
|limited the setup costs for a production run cannot be amortized over as
|many items. But Olympus is shooting itself if the foot.
|
|What is the point of making one of the world's great cameras -- which is
|the flagship of _all_ your photographic products -- when it and its
|lenses are so expensive that hardly anyone can afford them? If anything,
|Olympus should be lowering their prices to encourage sales. Increased
|sales would help keep the prices _down_.
|
|A company cannot stay in business if it doesn't make money. But simply
|making money should not be the first and only goal of a business.

The OM system is a very small part of Olympus products, and they are
probably losing money on it.  Unless Olympus has secret plans to
conduct mouth-to-mouth resuscitation on OM development with new wild
and crazy toys, they may remain content to take what they can get on
the OM system.



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