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Re: [OM] lack of autofocus

Subject: Re: [OM] lack of autofocus
From: Paul Van Tuyl <olympusguy@xxxxxxxx>
Date: Thu, 15 Oct 1998 09:04:53 -0500
With the increasing interest in manual cameras, I think the OM system
will be around for some time! Paul.

William Sommerwerck wrote:
> 
> "But please don't tell me that the OM system is not going to last just
> because there's no autofocus."
> 
> Unfortunately, the marketplace has a tendency to make the wrong choices.
> 
> Advances in technology have a way of dragging along existing products,
> whether or not it's a good idea. Autofocus has become so commonplace
> that we expect to see it in virtually every camera -- even ones that
> don't really "need" it.
> 
> Autofocus has een begun to invade medium-format cameras. But one of the
> reasons people switch to a larger format is (as pointed out in the 4x5
> article in this month's Popular Photography) that it forces you to slow
> down and think more about what you're doing. I doubt that most medium-
> format users really _need_ autofocus, but it's an excuse to advertise --
> and buy -- a new camera.
> 
> I sincerely hope the OM system will be around for many years. But unless
> Olympus aggressively markets it -- to the serious photographer, not just
> the "nuts" -- and tries to keep the price down, it will almost certainly
> die.
> 
> It's also possible for a camera to be too conservative -- eg, Leica. I
> remember an ad for the M4, stating that the Leica would "never have a
> built-in meter until creativity could be automated."
> 
> Uh-huh. I guess the introduction of the M5 also marked the introduction
> of automated creativity (though Leica was strangely silent on the
> subject).
> 
> This was one of the stupidest photo ads of all time. (Wanna hear some
> more?) It's obvious that the (or at least _an_) exposure meter should be
> built into a camera, and coupled with the controls. As OM-4 owners know,
> the multi-spot meter gives a degree of control that is not available
> from most hand-held meters. (I'm tempted to say _any_. Very few meters
> can average multiple readings. My Sekonic L-508 can average only three.)
> 
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