Olympus-OM
[Top] [All Lists]

Re: [OM] Fort Worth Camera Show

Subject: Re: [OM] Fort Worth Camera Show
From: Denton Taylor <denton@xxxxxxxx>
Date: Mon, 15 Mar 1999 09:39:26 -0500
At 07:32 AM 3/15/99 -0500, you wrote:
>In a message dated 3/15/99 1:45:16 AM EST, PCACala@xxxxxxx writes:
>
><<  Shutterbug has
> increased their advertising rates so much over the last few years that it
has
> made it close to unattractive to advertise there anymore.  >>
>
>Gary,
>       I recently spoke with a longtime Shutterbug advertiser who told me the 
> ad
>rate for one page is $4000 per issue! (You can imagine that it'll take a huge
>amount of sales of OM-1s and T-32s to make a profit at that rate, hence the
>markup you mention!)  She told me most of the advertisers are praying their
>internet sites will become the dominant selling domain, and then (i assume)
>(my words) - they'll pack it in as far as Shutterbug is concerned. 
>       I am a devoted Shutterbug subscriber, but let's get real here- $4000?  
> What
>does the reader really get?- IMO- Articles that repeat themselves in a
>slightly different form every year, and hundreds of pages of ads. (I know the
>ads are the real interest for many of us, and to hell with the articles- but
>once the camera company is established on the net, we could just as easily
>surf their web sites, no? And get up to the minute inventory information, not
>1 to 3 month old info.) 
>       Shutterbug's days may not be numbered, but their years certainly seem 
> to be.
>

And they pay $200 for an article!


Denton

< This message was delivered via the Olympus Mailing List >
< For questions, mailto:owner-olympus@xxxxxxxxxxxxxxx >
< Web Page: http://Zuiko.sls.bc.ca/swright/olympuslist.html >


<Prev in Thread] Current Thread [Next in Thread>
Sponsored by Tako
Impressum | Datenschutz