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[OM] the future of film

Subject: [OM] the future of film
From: Frank Ernens <fgernens@xxxxxxxxxxxxxxx>
Date: Sat, 01 Apr 2000 16:44:15 +1000
Dirk Wright wrote

> The mass consumers will move to digital fairly quickly

You need to distinguish between the cameras sold and
those owned.

The typical snapshooter is *not* gear oriented,
and will use the same camera year in and year out, until
she or he has a reason to replace it. That might be failure,
or the prospect of a trip to far-off relatives and the
desire not to experience failure. Then they will
buy what they think is the most reliable camera in
their price range which produces pictures they can
still get developed. Not many of them were taken
in by APS, and when being sold a digital camera they
are likely to ask tough questions about processing,
storage and battery life that the average gadget freak
won't.

Furthermore, most existing digital cameras are used
to get pictures into a computer or onto the net.
The snapshooter OTOH might own a computer and know how
to do that, but has no interest in doing so. It is
a social activity, both in the taking of the photos
and the passing of them around later. The processing
delay and the batching of a roll of 24 is part of
the thing.

IMO the thing the snapshooter most wants is cheaper
dupes, not faster turnaround or digital retouching.
(A lot of them use colour photocopies, but those are
still expensive.)



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