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[OM] Digital Cameras In Japan Surpassed Film Cameras

Subject: [OM] Digital Cameras In Japan Surpassed Film Cameras
From: Buster Fibanacci <tvc15_2000@xxxxxxxxx>
Date: Thu, 3 Aug 2000 16:55:41 -0700 (PDT)
Report Says Shipment Of Digital Cameras In Japan
Surpassed Film Cameras In Six-Month Term
According to Asia Pulse, the value of digital camera
shipments, including exports, from Japan jumped 117.3
percent to ¥171.6 billion (US$1.56 billion) in January
through June. Shipment of digital cameras surpassed
that of film cameras for the first six-month term
ever, the Japan Camera Industry Association reported.
Shipments of film cameras fell 13.1percent during the
period to ¥144.7 billion. Surging sales of digital
cameras are attributed to the release this spring of
models that offer 3-megapixel resolution or better. 

In terms of volume, digital camera shipments grew
131.3 percent to 3.98 million, while shipment of film
cameras increased by 0.1 percent to 14.88 million, the
report said. Digital cameras cost an average of
¥43,000, more than four times the average price of a
film camera. Shipments of digital cameras will likely
also surpass film-based cameras in terms of volume in
a few years, many industry observers predict. Domestic
shipments of digital cameras within Japan grew 89
percent to ¥50.6 billion yen in value, while volume
rose 88.2 percent to 1.11 million. 



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