A marketing scam would be to add something that really
doesn't add anything to the value of the item, but
saying it does. For example if Olympus put out a 3-10
scrren that was coated in synthetic diamonds or
something and said that improved focusing and
brightness when it really didn't and they charged $500
for this screen THAT would be a marketing scam. The
titanium body plates, on the other hand, really do add
extra durablility to the camera that a regular plate
of brass or aluminum wouldn't have. Sure titanium is
of course part marketing as there are metals that
could have added that durability without adding so
much cost and maybe only a few grams of weight, but
titanium is a much cooler metal anyways. Titanium is a
tough metal to work with from what I hear and so that
adds to the 'prestiege' of the camera. So do I think
the switch to titanium was based at least in part due
to marketing: yes. Do I think it is a marketing scam:
no
Mark Lloyd
--- Jim Couch <JamesBCouch@xxxxxxxxxxxxx> wrote:
> OUCH! That's more than I paid for my used Zuiko 300
> f4.5! While I will be
> the first to aknowledge that there is more to the
> cost of an item than just
> materials and production cost, that price is truly
> amazing. And I always
> though that the price of Contax and Leica hoods
> (easily in the $100 range
> for some) was excessive!
>
> Titanium (as used in the OM-4/3T) has the advantage
> of being very durable,
> resistant to dents and corrosion, and relativly
> light. There are indeed
> some advantages to this, but whether it is really
> worth the cost or not is
> a valid question. I suspect there are less costly
> stainless steels that
> would work equally as well. It would add a slight
> amount of weight. There
> is certainly a marketing compnent here as well. I
> don't know that I would
> go so far as to say it is a marketing scam though.
>
> Jim Couch
>
> Motor Sport Visions Photography wrote:
>
> > Yeah, like $400.00 for a Nik*n lens hood for a
> 300/2.8 (gasp!). My
> > friend Jim's looks really nice though...but
> $400.00 for a lens hood?! I
> > could get a carbon spinnaker pole for my boat for
> less than that. And
> > people think Olympus overcharges...
> >
> > FWIW, a machinist friend of mine thinks that
> titainum as used in Apple
> > notebooks (and Olympus cameras) is a marketing
> scam... (But then, he
> > rides an Italian steel bicycle frame too...hasn't
> seen the light[speed]
> > yet).
> >
> > Mike Veglia
> > Motor Sport Visions Photography
> > http://www.motorsportvisions.com
__________________________________________________
Do You Yahoo!?
Check out Yahoo! Shopping and Yahoo! Auctions for all of
your unique holiday gifts! Buy at http://shopping.yahoo.com
or bid at http://auctions.yahoo.com
< This message was delivered via the Olympus Mailing List >
< For questions, mailto:owner-olympus@xxxxxxxxxxxxxxx >
< Web Page: http://Zuiko.sls.bc.ca/swright/olympuslist.html >
|