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[OM] Finally, it's dead

Subject: [OM] Finally, it's dead
From: "Sue Pearce" <bspearce@xxxxxxxxxxxxx>
Date: Fri, 18 Jan 2002 16:40:32 -0600
"> - APS (Half-frame for the 90's, which will probably be GONE by 2010,
> surpassed by 35mm P&S and Digital)

Given that Kodak still gets a lot of grief from folks who mis-load their
film,
I don't think so."

It's dying fast. recently, Minolta announced that they were discontinuing
manufacture of APS cameras. Other manufacturers are sure to follow, as the
top end cameras, the ones that make all the options available, have been
gone for some time. The Nikon and Canon high end system cameras were never a
big sales success. Truth is, the market for APS is the same for disposable
and fixed focus cameras, and low end P&S. Of course, it didn't help that
processing was unavailable at 1 hour labs for some time after introduction.

The constant introduction of digital cameras has scavenged the bulk of APS
sales, too. We should be glad that it was introduced, though. It is likely
that all the developments in color negative films over the last ten years
were driven by the small APS negative.

What is the comparative size between half frame and APS? What would the Pen
produce with one of the portra films, or with ProviaF? After all, one of the
things that held half frame back was the prints from the small C22
negatives. There's food for thought!

Bill Pearce




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