TAKO. INTERNET SEIT 1996.
Olympus-OM

RE: [OM] thoughts on catalog photography

Subject: RE: [OM] thoughts on catalog photography
From: "Jim Caldwell" <jamesfc@xxxxxxx>
Date: Sat, 9 Feb 2002 10:09:45 -0500
Thanks John!

Color renditions is not that important for this shoot since the photos will
be digitized, compressed, and then exhibited on a web-based catalog.  They
are not using Colorific, or one of the web-based color systems.  Color just
isn't an important factor.  This company sells food products and ovens to
institutions and the web catalog is more or less a means for the customers
to get an idea what the product looks like, and to serve as a visual icon
for ordering.

That makes my job a LOT easier!!

Jim C.

-----Original Message-----
From: owner-olympus@xxxxxxxxxxxxxxx
[mailto:owner-olympus@xxxxxxxxxxxxxxx]On Behalf Of John A. Lind
Sent: Friday, February 08, 2002 8:18 PM
To: olympus@xxxxxxxxxxxxxxx
Subject: RE: [OM] thoughts on catalog photography


At 23:32 2/7/02, Jim Caldwell wrote:
>Sorry if this is off-topic.
>
>I haven't done assignment photography in some time, but I have a job a
>company wants me to bid on.  They are putting together a web-based catalog
>and want all their products photographed (well over 100).  The products
>range in size from cookie-size boxes to a large oven.  The job entails
>shooting the products, digitizing and removing the backgrounds in
Photoshop,
>burning to a CD.
>
>I have no idea where to begin to price a job like this. I plan to shoot
35mm
>slides (with my OM4t, of course!).  I would appreciate any advice any pros
>out there wish to share!!

Have you given any thought as to lighting and film?

Most catalog work requires highly accurate color rendition, and high
consistency across the products.  Kodak makes Ektachrome EPN (ISO 100) for
this type of work.  Some like it and some don't.  Although very accurate in
color rendition, it appears to be somewhat "flat" for general purpose
use.  This might be ideal for catalog work if photographs of the product
need to closely match them.  Even though E100S has more saturation, it
lacks color accuracy.  I haven't tried EPP (also ISO 100), but am wary of
its higher saturation compared to EPN.  You might also explore Fuji Astia
(also ISO 100) to see if that is suitable.

Those that are finicky about catalog work will calibrate lighting and film
for very exacting color rendition and work only within a single emulsion
lot number.

If this is stuff you already know, then disregard all of the above.

-- John


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