As someone who studies product markets for a living (I am an economist you
know..oh no!!!) I think that digital still has barriers.
1. First. There needs to be an affordable way of getting pics printed at
home that look great without any retouching. if you read the forums on the
internet, you will see that nearly everone does some re-sharpening or
something. NO "regular" consumer wants to shoot in RAW mode and then
post-process.
2. Cost of a good digital camera.
3. Print longevity. Yes I know that Epson has some good inks, but the proof
is in the pudding; and we won't be able to see the pudding for 80 years.
I for one would go digital as I love doing it and processing. But I cannot
get a dye sub for matte finishes. IS there one out there?
-Bill
As for photography here in Ottawa Canada, we have kept in touch with our
wedding photographer over the years and he says no one up here shoots
digital for wedding events. His estimate is the 99 per cent is medium
format.
-----Original Message-----
From: Garth Wood [mailto:garth@xxxxxxxxxxxxxxx]
Sent: September 10, 2002 12:33 PM
To: olympus@xxxxxxxxxxxxxxx
Subject: Re: [OM] More fuel for the Digi-Film debate?
At 10:44 AM 9/10/2002 +0100, Sam Shiell wrote:
>...I was talking to someone in the events dept the other day about how
>they use photographers with the hope of signing myself up for a bit of
work,
>and we got to talking about the fact that our art studio produce in-house
>magazines for some of the clients. It turns out that they will only use
film
>photos, because the quality of even the top-end digital pictures aren't
good
>enough.
>
>Interesting! Has anyone else heard that or is this just a bee-in-the-bonnet
>of the Studio director?
Well, I only have one datapoint -- my buddy who's a commercial photographer
(y'know, product shots, flyers for the local IGA/Safeway/other retail food
mart, technical photography, aerial stuff, etc.). He just e-mailed me
recently asking me if I wanted to buy his rather beautiful large-format (4"
x 5") view camera. I was shocked -- didn't he use it anymore?
Nope, came the reply. He hasn't put paying film through it in over a year
-- almost everything he does for clients now, even the stuff that's going to
be massively magnified, he does either with his high-end digicam or with
medium-format film and a drum scanner (mostly the former). He's pretty
convinced that within five years, he'll be totally digital. His clients are
quite happy with the quality (and some of them are notoriously picky), and
they *really* like the speed of turnaround and the fact that they can have
files e-mailed to them.
Just my $0.02 (Canadian) worth.
Garth
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