Hey Windsor, the whole thing is a quote, I had not conclusions. However
your insight that:
"The pool of knowledgeable film users is getting smaller,
quickly." is probably the best one I've seen.
One thing I could never remember about film was what filter to use under
different light (tungsten, incandessant, etc). The white balance controls
on digitals are really the best technical thing they offer.
-Bill
-----Original Message-----
From: Winsor Crosby [mailto:wincros@xxxxxxxxxxxxx]
Sent: September 18, 2002 3:28 PM
To: olympus@xxxxxxxxxxxxxxx
Subject: Re: [OM] Some very interesting stats......
>
>
>DIGITAL CAMERAS SOLD:
> 2000 2001
>Europe 21%/ 2.3 mln 23%/ 4.1 mln
>USA 39%/ 4.3 mln 36%/ 6.5 mln
>Japan 33%/ 3.6 mln 33%/ 5.9 mln
>RoW* 7%/ 0.8 mln 8%/ 1.5 mln
>
>Total 11 mln (+100%) 18 mln (+64%) figure in brackets
>denotes growth.
>*Row - rest of world
>
>
>TRADITIONAL CAMERAS SOLD:
> 2000 2001
>Europe 29%/ 21 mln 30%/ 20 mln
>USA 29%/ 21 mln 29%/ 19 mln
>Japan 7%/ 5 mln 6%/ 4 mln
>RoW 34%/ 24 mln 35%/ 23 mln
>
>Total 71 mln (+ 6%) 66 mln (- 7%)
>
>
>
>
>But get this, even though Digital Camera sales form only 0.60f All
Cameras
>Sold (including single use) their value is 40% that of all cameras sold.
>Amazing, eh?
>
>Traditional film does not seem threatened to say the least but the
>conclusion is, give the collosal sales of single use cameras, that the
>greater
>public mainly require convenience to grab snaps and then at the cheapest
>price.
>
>Seems to me that those with high end digital are in a very small and
>financially elite minority (at present)."
>
>
>enjoy,
>-Bill
Very interesting statistics, Bill. I would sort of disagree with
some of your conclusions, though. As you say Single Use Cameras(SUC
is a good acronym) dominate for cost and simplicity. Digital is not
going to entice someone who is only capable of affording or
understanding a SUC. When you look at digital vs. traditional
cameras(just in the US) which include many simple cameras that are
almost indistinguishable from SUCs, you find that digital sales are
1/3 of camera sales in the US, up from 1/5 in the previous year. And
it looks like it is multi-use camera that have a saturated market.
It looks like the 2 million increased sales for digital in 2001 came
directly from the drop in 2 million from traditional cameras. Given
the large number of simple cameras making up the traditional group
the shift is even more telling because it is people who can afford to
spend more money and are capable of dealing with the complexity of
digital. The pool of knowledgeable film users is getting smaller,
quickly.
--
Winsor Crosby
Long Beach, California
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