Pre-PMA 2003, 15:00 TOKYO: Nikon has today confirmed the details of
their first digital only lens, the Nikkor AF-S DX 12 - 24 mm F4.0.
This lens and the DX concept was first announced in December last
year. The DX lens line is designed to be used exclusively with
digital SLR's with a sensor size of 23.7 x 15.6 mm (a 1.5x FOV crop
factor), thus this lens could be used on the Nikon D1x, D1H or D100.
On these cameras it would provide an equivelant field of view range
of 18 -36 mm.
Evidently Nikon is taking the path that I thought Olympus should take.
First they issued a body that was compatible for current owners of
Nikon lens systems. Then the way they deal with the multiplication
effect by issuing new high profit lenses that deal with the wide angle
issue. I imagine that this new lens will get such good reviews that
Nikon lens owners will be frothing at the mouth to make the digital
plunge and to "upgrade" their old lenses with new "digital"
replacements. With one stroke Nikon has removed the main objection to
their more modestly price DSLRs, cemented loyalty with current owners,
created a market of upgrades, and probably captured customers from
other makes.
Nikon: smart; Olympus: dumb.
Winsor Crosby
Still smarting from being dumped by Olympus.
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