Moose, you are dead on. If you are running 3rd (or better) in the DSLR market,
you try to capture EVERY possible type of user. You leave no stone unturned.
My guess (hope?) is that Oly has a strategy that includes the MA-1 at what they
feel is an appropriate time.
Earl aka Canoeman
*********** REPLY SEPARATOR ***********
On 10/5/2003 at 4:34 PM Moose wrote:
>All this chat about profit ignores one thing. Items like the E-1 and
>esp. the lenses have a very large fixed cost component. It's the
>marginal profit on the last few sales that makes or breaks the overall
>profit. Thus, bringing in the fringies could make the difference on the
>margin. Yes, I have done financial analysis on and designed analytical
>tools used for investments involving many many millions of dollars.
>
>Does anybody here really believe that they will buy a digital body and
>go on happly using their OM lenses in stop down metering mode for
>everyday picture taking? I know I would buy at least a middle range zoom
>right up front with the body, likely a dedicated flash and in the end,
>probably several lenses. I'm not going to take casual pictures of
>travel, family, friends, etc. with some kludgy exposure setup. Of course
>I would use the specialty stuff like macro lenses on bellows, supertele,
>etc. rather than buying new E or EOS system counterparts, at least at
>first. I think that's where Oly is misunderstanding their market.
>Getting bodies sold to OM, and perhaps other, MF lens users will end up
>generating lens and other accessory sales." Ya gotta get 'em under the
>tent", then you can sell them all sorts of stuff.
>
>Moose
>
>Julian Davies wrote:
>
>>.............
>>So to make a profit in this future market, they have to make each
>component
>>profitable in its own right, and look to shift volume into new areas. The
>E1
>>body needs to attract new people and be profitable, which means treating
>all
>>legacy systems equally and offering some benefits to all groups, rather
>than
>>being a sop to OM users, who are, lets face it, one of the least receptive
>>groups, foreswearing AF and multi - pattern matrix metering, not to
>mention
>>new - camera - purchasing, as we do.
>>.............
>>In summary, an OM adaptor provides an easy body sale (but no lenses !) to
>a
>>small group of people with sufficiently valuable Zuiko collections to be
>>worth factoring in to the equation,..............
>>
>
>
>
>
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