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Re: [OM] Olympus is failing with their marketing strategy!

Subject: Re: [OM] Olympus is failing with their marketing strategy!
From: "S. Morales" <miadolphins@xxxxxxxxxxxxxxxx>
Date: Sat, 22 Nov 2003 20:08:22 -0600
Hey Guys,

Did any of you notice Canon's advertisement that was inserted into the
USA Today's national newspaper yesterday?

Canon clearly has their marketing strategy down-pat and I feel Olympus
has failed miserably with their marketing department throughout the last 20
years or so. But
then, what's new right?

Canon's new ad (a 2 page, 4 sided color fold out brochure) is titled "The
Game has Changed" and features and introduces their "new" EOS Rebel 6.3
mega-pixel digital camera.($999.99) Canon Inc, then ties-in and boast their
marketing alliance with the NFL, as they mention they're the official camera
of the NFL and binocular supplier.

In the backdrop is a picture of a Green Bay Packer player somersaulting
off a Bears tackle.(baiting fans in.)

The brochure covers the point and shoot camera, as well as others and
the last page depicts their large Canon lens inventory. I feel this is great
marketing strategy, because even an amateur feels like he's buying into the
best supportive camera line (pro-market) if he ever decides to expand or
dive
into a more professional camera, at a later date.

In stark contrast, Olympus kills their OM system line of products, and then
they fail to capitalize on creating an adapter that would allow people who
still use OM lenses on opportunity to use those lenses with their E-1
digital
camera.

Someone at Olympus needs to fire their marketing guru....

Olympus better wake up soon....

Sam....




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