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Re: [OM] US Sales of digital cameras in 2003 Q3

Subject: Re: [OM] US Sales of digital cameras in 2003 Q3
From: "B. D. Colen" <bdcolen@xxxxxxxxxxxxx>
Date: Sat, 3 Jan 2004 15:39:34 -0500
What I'd like to know is what the position of each of these companies
was five years ago, re film camera sales. My guess is that based on
that, the two big winners would be Sony and HP - which weren't players
at all - and the BIG loser would be Kodak.

-----Original Message-----
From: owner-olympus@xxxxxxxxxxxxxxx
[mailto:owner-olympus@xxxxxxxxxxxxxxx] On Behalf Of Piers Hemy
Sent: Saturday, January 03, 2004 3:23 PM
To: olympus@xxxxxxxxxxxxxxx
Subject: Re: [OM] US Sales of digital cameras in 2003 Q3


Interesting, Joe (interesting also that you read Economist, my hat off
to you!).

But I think your conclusion misses something hidden in the data, which
is that Can*n, K*dak and HP are gaining market share while F*ji, S*ny
and Olympus are losing market share.  

Piers


-----Original Message-----
From: owner-olympus@xxxxxxxxxxxxxxx
[mailto:owner-olympus@xxxxxxxxxxxxxxx]
On Behalf Of Joe Gwinn
Sent: 03 January 2004 17:09
To: olympus@xxxxxxxxxxxxxxx
Subject: [OM] US Sales of digital cameras in 2003 Q3

On page 46 of the 3 January 2003 issue of The Economist there appears an
article titled "Has Kodak missed the moment?".  Basically, the article
says that film is dying faster than Kodak expected, with the usual
back-and-forth on the future of Kodak and photography.  Kodak is buying
and developing all manner of digital imaging businesses, but I think
that it's far too soon to tell if they will pull off the transition away
from silver.  At least they are trying.

Anyway, for me the most interesting thing in the article was a table
giving sales of digital camera in the US for the fourth quarter of 2003,
broken out by company:

Name            Units           MktShare                Growth from 02Q3
Sony            800k            22.4%                   11.1%
Kodak           625k            17.5%                   66.7%
Canon           550K            15.4%                   83.3%
Olympus 414k            11.6%                   13.8%
Nikon           340k            9.5%                    58.1%
FujiFilm        270k            7.5%                    -3.6%
HP              245k            6.8%                    113.0%
Other           334k            9.3%                    -85.6%

Total           3,578k  100%                    39.2%

So, in 3Q 2003, a total of 3.578 million digital cameras were slod in
the US, or about 14 million a year, and the overall digital camera
market is growing by about 40% per year.  Kodak is the real comer, but
Olympus isn't doing so badly.

Joe Gwinn

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