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[OM] Re: How to number Olympus limited edition prints

Subject: [OM] Re: How to number Olympus limited edition prints
From: "Bob Whitmire" <bwhitmire@xxxxxxxxxxxx>
Date: Wed, 27 Jul 2005 10:07:19 -0400
I sell a lot of prints. I do not number them. I'll sell as many as folks 
will buy, and I don't worry about flooding the market. My ego's just not 
that big. Once upon a time I served up limited editions, but I gave it up as 
soon as I realized very few people actually give a damn, and the chances of 
selling them at elevated prices are fairly slim compared to selling 
unlimited editions at reasonable prices. My buyers are regular folks, with a 
few folks thrown in who like art and know a good deal when they see one. 
Most buyers just want the image. I'm pretty sure they like knowing it's a 
print produced by the photographer and signed by same. Numbers only make 
them nervous. I print on matte paper, sign in pencil on the right, with 
picture title on the left. On the few limited prints I've done, I put the 
number in the center. I don't date the pictures because some buyers like new 
and dates scare them off. Unless the date is relevant to the image, why 
bother?

Frankly, I wish the hell I'd never sold any limited editions. The most I 
ever sold of one image was 3. Now I'm stuck not being able to sell that 
particular image in that size until all my buyers and their heirs are dead, 
at which time I'll be dead as well. So, unless you think you're genuinely 
hot stuff and equipped to compete in the pretentious air of contemporary 
art, stay away from limited editions. Just title and sign and price 
reasonably. If, on the other hand, you like to stick your pinky out when 
sipping champagne while discussing accessibility and the duality of 
opposites in post-modern pooper scoops, then by all means number them, price 
them in the stratosphere, and good luck!

As always, this communication worth exactly what you paid for it.

--Bob



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