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[OM] Re: Dixons

Subject: [OM] Re: Dixons
From: "Dave Bell" <david.w.bell@xxxxxxxxxxxx>
Date: Mon, 8 Aug 2005 22:47:54 +0100
Have never used them for photographic requirements for over a decade.

The fact that they lost 4 x 36exp of pictures of my new born eldest daughter
22 years ago is completely coincidental.......

Dave

----- Original Message ----- 
From: "ScottGee1" <scottgee1@xxxxxxxxx>
To: <olympus@xxxxxxxxxx>
Sent: Monday, August 08, 2005 6:50 PM
Subject: [OM] Re: Dixons


>
> Ah, the Cold Equations . . . .
>
> ScottGee1
>
>
> On 8/8/05, Winsor Crosby <wincros@xxxxxxxxxxx> wrote:
> > Press Release:
> > Goodbye 35mm cameras, thanks for the memories
> > Dixons, the UK's leading high street retailer of consumer technology,
> > today announces that it will no longer sell 35mm film-based cameras.
> > Dixons, originally a photographic studio, opened its first outlet in
> > Southend in 1937. Cameras were the first products that Dixons sold.
> > "Last year, we pulled the plug on video recorders, but today's
> > announcement is in many ways a more sentimental event," said Bryan
> > Magrath, marketing director at Dixons. "35mm cameras were the first
> > products we ever sold and film processing has been a part of our
> > lives for several decades. Time and technology move on, though, and
> > digital cameras are now the rule, rather than the exception. We have
> > decided that the time is now right to take 35mm cameras out of the
> > frame."
> > The digital photography vs film photography debate has been raging in
> > photographic circles for several years, with many professionals and
> > purists favouring the 35mm camera. But as technology progresses, the
> > quality of digital photographs has improved enormously. Dixons
> > reports that sales of digital cameras are now outstripping sales of
> > 35mm cameras by 15 to 1.
> > 35mm camera sales peaked in the UK in 1989, when 2.9 million cameras
> > sold, according to GfK. Since then sales have fallen, a trend that
> > has accelerated since the advent of affordable digital cameras.
> > Amongst the first cameras that Dixons retailed was the Selfix 16-20,
> > priced at £18 14s 5d.
> > Three million pixel digital cameras are now available from Dixons for
> > under £100. The cost of digital cameras has fallen dramatically and
> > the image quality has risen substantially since they were first
> > launched in the early 1990s.
> > A test of 100 customers carried out by Dixons revealed that 93% are
> > now unable to tell the difference between digital prints and 35mm
> > film prints. "Statistically, this tells us that there is no real
> > difference in quality between digital and film," said Bryan Magrath.
> > "The digital camera, which delivers huge benefits due to its memory,
> > speed, image quality and transferability of images, is a big winner
> > with the millions of customers that shop with us every year."
> > Industry estimates reveal that around three-quarters of photographs
> > are taken on holiday.
> > For sentimental shoppers keen to buy a piece of history, Dixons will
> > retail a limited range of 35mm cameras for the next two months or
> > until stocks last. Dixons' tax-free airport stores will continue to
> > retail a limited specialist range of 35mm cameras.
> >
> >
> >
> >
> > Winsor
> > Long Beach, California, USA
> >
> >
> >
> >
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> >
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