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[OM] Re: Oly Woes

Subject: [OM] Re: Oly Woes
From: "John Hermanson" <omtech@xxxxxxxxx>
Date: Fri, 11 Nov 2005 08:34:33 -0500
Olympus music player is the M:ROBE series. 
http://www.olympusamerica.com/cpg_section/cpg_support_product.asp?id=1146

I heard at one point they were considering getting into the Camera Phone 
business too.

John Hermanson
Camtech Photo Services, Inc.
21 South Lane, Huntington, NY 11743
631-424-2121  |  omtech@xxxxxxxxx
              www.zuiko.com
Factory Trained OM Service since 1977
__________________________________
----- Original Message ----- 
From: "Winsor Crosby" <wincros@xxxxxxxxxxx>
To: <olympus@xxxxxxxxxx>
Sent: Thursday, November 10, 2005 8:52 PM
Subject: [OM] Oly Woes


>
> Tough times at Olympus prompt SLR focus
> By Michael R. Tomkins, The Imaging Resource
> (Wednesday, November 9, 2005 - 09:32 EST)
>
> Japan's Olympus Corp. has released its financial results for the half
> year ending September 30th 2005.
>
> Net income for the company as a whole was reported as ¥2.2 billion, a
> whopping 67.7% below figures for the same period last year. The fall
> was attributed to operating losses for the company's Imaging
> division, which more than doubled to ¥6.7 billion, as the company
> attempted to cut inventories and review its workforce levels.
> According to company documents, total digital camera sales revenue
> fell some 15.6% from year ago levels. Japanese domestic sales took
> the hardest hit with a 20.9% drop, while overseas sales slid 14.9%.
>
> Looking to improve the situation, the company is planning to
> significantly change its overall product mix for the digital camera
> market, which is currently dominated by compact models (72%), with
> digital SLRs making up just 3% of sales, and other products the
> remaining 25%. In three years, the company is forecasting 20% of its
> digital camera sales to be DSLR models, with compact models
> constituting 60%. Two years later, the mix is expected to be 30%
> DSLR, and 40% compact models.
>
> The company also noted that it would cease production of digital
> music players, having faced strong competition from Apple and Sony in
> that segment.
>
>
>
> This is the same shift of emphasis announced by Nikon a year ago. No
> profit in those handy little cameras. And I had no idea that Oly even
> made a music player. Now that is bad marketing.
>
>
> Winsor
> Long Beach, California, USA
>
>
>
>
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