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[OM] Re: Next E-x?

Subject: [OM] Re: Next E-x?
From: "khen lim" <castanet.xiosnetworks@xxxxxxxxx>
Date: Wed, 30 Aug 2006 15:17:55 +0800
I do agree, Chuck. Which is why for Olympus, it's always a difficult thing
to discuss let alone overcome.

K.

On 30/08/06, Chuck Norcutt <chucknorcutt@xxxxxxxxxxx> wrote:
>
> I'm afraid an intellectually pure stand even on what may be largely a
> marketing issue can still put you out of business.  Sounds like
> autofocus all over again.
>
> Chuck Norcutt
>
> khen lim wrote:
>
>
> > At Olympus - and I do share the same viewpoint - we are constantly
> debating
> > over the necessity of IS from a true photographic sense because we have
> pro
> > users who tell us that they don't need them and one of them is a
> powerful
> > stalwart user, Mitsuaki Iwago who continues to handhold the Zuiko
> Digital
> > 150/2 with absolutely no problems at all and his images are stunning to
> say
> > the least. The issue we are fighting against is that one should learn
> how to
> > handle camera+lens as most have been doing for decades prior to the
> digital
> > era.
> > Another very strong issue at Olympus is that IS draws power very badly
> > particularly for the in-lens design types and marginally less for
> CCD-shift
> > types. This is a very serious issue for Olympus because our DSLRs take
> into
> > account the serious notion of being capable in any situation and
> condition
> > no matter how hostile. A carryover from the OM days, a pro E-series DSLR
> > must be able to function in any situation and must be excellent in power
> > management and consumption. The IS is a prickly situation for us because
> we
> > aren't like the others when it comes to introducing features. We are not
> > market-driven as such but we are purpose-driven.
> >
> > I consider it to be a potentially fatal competetive error, perhaps even
> more
> >
> >>than the lack of the E-x.
> >
> >
> >
> > IS will make its way with the brand new E-xx and very unlikely to be
> seen in
> > the E-3 or even the E-2. Olympus maintains a very pure stand on this
> issue.
> >
> > Bill Pearce
> >
> >>
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> >
> >
> >
>
>
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-- 
Khen Lim
XIOS Network Solutions
IBM Business Partner
+60 +16 528 6010 / 016 528 6010


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