> The previews say that, although it looks a lot like a modified M7, it is
> an entirely new product, designed and built from scratch.
Has to be, with the new shutter.
> So low volume specialty/niche manufacturers tend to have a lot of
> skilled labor component in their costs.
blah blah and...
> If Leica could realistically plan to sell 5 million M8s over 5 years,
> they could probably sell it for something like $700, maybe less.
If they sold it at $2 to $2500, they could sell a LOT more up front. The big
gamble is deciding how many people want a MF rangefinder. I'll bet they have
guessed far too low.
>
> The thing is, though, that there isn't a market for millions of M8s, at
> almost any price. Put in your local Costco at $500 and try to sell a
> camera where you have to squint through a little viewfinder and line up
> overlapping images by hand, and can't see what you are taking on the
> back before you take it, and you won't sell any.
Absolutely, but I think there is a market in even an unsophisticated camera
store. Just think of all the doctors and lawyers in every town.
>
> Then there's Leica's existing image, market and intentional market
> placement.
There's a question. I'm not sure they are taking the best approach.
Bill Pearce
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