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[OM] Re: Prints

Subject: [OM] Re: Prints
From: Bob Whitmire <bwhitmire@xxxxxxxxxxxx>
Date: Tue, 15 May 2007 10:37:45 -0400
Purely by accident last year I discovered something very nice about  
4/3rds. I made a boo-boo ordering some frames from American Frame  
after that worthy company began offering a free mat with every frame.  
When I gave them the spec for the free mat, it changed the actual  
size of the frame from 11x14 frame to 11x14 mat opening. I didn't  
notice. Thus the frame became 15x18. As they were custom cut, I  
couldn't send them back, so I fired up CS2 and picked an image to  
crop to the size I'd need to use those frames. I floated a 9.75x13  
image inside an 11x14 mat opening, and it turned out that the  
aforementioned 9.75x13 is exactly full-frame with a native E-1 image.  
(The 9.75x13 gives a half-inch top and sides, and 3/4-inch at the  
bottom for signing, etc.) And Photoshops Bicubic Smoother does an  
excellent job with that size, meaning no Genuine Fractal involvement.

I liked the 15x18 product so much I've incorporated it into my  
offerings now, and as it turns out, my customers like it, too. I've  
sold a nice handful since discovering the size late last year, and  
already this season have sold another. (They go for $99 in most  
venues.) The one complaint I've had is that I don't offer them in  
unframed, and that's because I can't get mass-produced plastic bags  
to hold them. I've considered folding over 16x20 nags, but that's  
kinda sloppy. If I could get the bags, I might drop the 16x20 line in  
the cooperatives altogether in favor of the slightly smaller, thus  
less expensive and yet full-framed size.

But then if I abandon the E-line, I'll be back to a more "normal" crop.

Sigh.

--Bob Whitmire
www.bobwhitmire.com


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