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[OM] DSLR SALES

Subject: [OM] DSLR SALES
From: Ali Shah <alizookoman@xxxxxxxxx>
Date: Fri, 20 Jul 2007 08:48:18 -0700 (PDT)
Good news for Olympus. 

"In May and June, however, Olympus moved up to third,
led by its E-410 model, which it claims is the world's
"smallest, slimmest and lightest" digital SLR camera.
"



http://www.asahi. com/english/ Herald-asahi/
TKY200707190113. html

Nikon tops Canon in digital SLR sales
07/19/2007

THE ASAHI SHIMBUN

Nikon Corp., buoyed by the popularity of its D40
model, sold more 
digital single-lens reflex cameras than rival Canon
Inc. in the 
first half of 2007. 

Nikon clinched a 47.5-percent share of the domestic
market from 
January to June, surpassing Canon's 36.5 percent,
according to Tokyo-
based market research firm BCN Inc. 

It was the first time that Nikon has held the top spot
over a half-
year term, although it had done so on a monthly basis
before. 

Nikon and Canon have long been the dominant players in
the domestic 
SLR camera market, but Nikon appeared stuck in second
place for 
digital SLR camera body sales. 

In the first half of 2006, Canon led at 46.4 percent
to Nikon's 31.9 
percent, and at 42.9 percent to Nikon's 35.5 percent
in the second 
half. 

Nikon's low-priced D40 series was released in December
2006. The 
introductory D40 model initially sold for slightly
less than 60,000 
yen at retail stores, about 30,000 yen lower than
comparable models 
by other makers. 

SLR cameras are sold with open pricing and with lenses
sold 
separately. 

The D40X model, boasting superior picture quality at
10.2 
megapixels, hit the market in March at less than
80,000 yen. 

Nikon cut costs by adjusting details such as leaving
off a liquid 
crystal display panel on top to show operational
status and other 
data. 

Both models weigh less than 500 grams. 

Having seen its market share drop since late last
year, Canon in 
June recovered some lost ground with a "cash back"
campaign. 
Purchasers of an EOS Kiss Digital X, for example,
received a 10,000 
yen rebate. 

Canon's popular EOS Kiss model, first introduced in
2003 and now in 
its third generation, has been selling well. 

Competition for third place has also been fierce. 

In the first half of this year, Pentax Corp. came in
third at 6.7 
percent, followed by Sony Corp. at 4.5 percent and
Olympus Corp. at 
4.3 percent. 

In May and June, however, Olympus moved up to third,
led by its E-
410 model, which it claims is the world's "smallest,
slimmest and 
lightest" digital SLR camera. 

The model, released in April, weighs 375
grams.(IHT/Asahi: July 
19,2007) 




       
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