[OM] Re: Fwd: Media Release: New Canon EOS 40D Delivers Speed, Control an...

[Tim Hughes]

--- Nathan Wajsman <nathan@xxxxxxxxxxxxxx> wrote:

> 
> I will not be buying the new Canon (I am perfectly happy with my 1D2)  
> but as far as I can see, this must be the beginning of the end for  
> medium format backs.
> 
> Nathan

>From their press release it does sound like they are targeting the medium 
>format holdouts with
that camera. 
When you see how heavy and large that camera is with a battery and lens,it is 
like a medium format
in all but sensor size!  

Interesting how they sound like they are using the cache and some "in common 
specs/features" of
that camera, to market their top end p/s also just released. A sort of coat 
tails marketing for
high end wannabe DSLR owners. In a sense though they *then* may compete using a 
simpler camera
("but better sensor")at a prices similar to low end Oly and Nikon DSLRS in the 
~$500 range and
still get a premium for non-ff DSLRs in the ~$1000 range.

Marketing and pricing must be a nightmare for these camera companies with such 
rapid model
development cycles.

Tim Hughes

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