[OM] Re: Fwd: Media Release: New Canon EOS 40D Delivers Speed, Control a

Subject: [OM] Re: Fwd: Media Release: New Canon EOS 40D Delivers Speed, Control an...
From: Moose <olymoose@xxxxxxxxx>
Date: Mon, 20 Aug 2007 22:56:04 -0700
Bill Pearce wrote:
> ....
> Even a Canon loyalist like reichmann appreciates the file qualities of a MF 
> back.  I am amazed at the way the Hasselblad digitals have taken hold in 
> fashion photography, where one could question the necessity.
Isn't high speed flash sync still a big deal in fashion photography? I 
assume they they still have the in-lens shutter 1/500 synch option?

I also wonder if it has something to do with color. Fashion and the 
related clothes catalog photography are about the fussiest branch of pro 
photography for accurate color.

The 5D may win Will's portrait color tests, but people change color and 
the original isn't there anyway. But clothes, shoes, etc. are right 
there for comparison and inaccurate color can cost big money. Ask a 
catalog merchant about returns. It may also not just be about accuracy, 
in the simple sense, but fineness of tonal graduation. I've read what 
the researchers say about how many colors we can distinguish, but some 
of those folks in the fashion trade aren't normal that way.

I notice the 1Ds III goes to a 14 bit color depth internally, up from 
the 12 C has always used. Could that be to better compete in those markets?


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