Re: [OM] Oh gawd...

[Andrew Fildes]

They meant 'stimulate'.
Incentivise has a particular resonance here as a major conservative political 
party launched its policy platform some years ago under the heading 
'Incentivation'. Not only a misnomer for the package but an incomprehensible 
(and unforgivable) title. 
Andrew Fildes
afildes@xxxxxxxxxxxxx



On 04/02/2011, at 3:02 AM, Piers Hemy wrote:

> No it should not. Nor "incentivize" either. They are simply using the wrong
> word in a feeble attempt to dress up their actions as something positive.
> 
> What they should have used is "prop up" (to be partisan) or just "increase"
> (to be neutral).

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