Analytics should really be measured from the server-side. We use GA at work,
mostly because it's easy and looks nice. But the stats are somewhat skewed
since it comes from the front-end. But, we don't bother running logs anymore
from the back end - too much work, and GA is good enough.
I love not seeing ads anywhere. It's such a relief from the over-the-top ads
and scripts (and flash) that many sites use. I wish Firefox/Adblock plus
existed for the iPad. There are a couple alternative browsers (Atomic,
Mercury) that offer ad blocking, fortunately. I think there's a cydia
plug-in/hack for mobile safari too, that ads adblocking.
FWIW
-Ed
On 7/27/11 6:16 AM, "olympus-request@xxxxxxxxxxxxxxxxx"
<olympus-request@xxxxxxxxxxxxxxxxx> wrote:
>> AdBlock plus on Firefox blocks nearly all the various tracking, cookies,
>> annoying scripts, ads and whatnot..
>
>
> Of course, I have a philosphical issue with this. As somebody who runs
> a website that uses adds to help offset the cost of the site, it
> bothers me that a tool, such as this, is directly impacting not only
> my revenue numbers, but also the analytics used to measure my traffic
> trends.
>
> I've known for a couple of years that up to half of my visitors
> literally don't show up on most of my analysis tools. Add to this, the
> fact that a lot of ISPs incorporate some form of content caching (with
> a few of them actually replacing MY advertisements with their own), it
> totally screws up the numbers. All we can do is make guesses as to
> missing visitor information. Fortunately, I do have some server
> statistics which provide good detail that AdBlock and other things
> like it can't quite eliminate.
--
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