Nathan's bike store example has a direct parallel with wedding and portrait
photography. Higher end bike stores that sell higher end bicycles establish
and maintain careful relationships with their customers. Once a customer
buys the first item, usually a water bottle or something like that, the
chances of a future bicycle sale are very high.
But, what many of us have been involved with through the years is
photography as a commodity. We did fine as long as there was just enough
supply to meet demand, but now we have far too much supply and we've
exhausted the demand. My most successful stock image over the past two
years has sold a half dozen times. 67 cents each time. Five years ago this
image would have earned $25-50 each time.
I can't even afford the time to keyword an image and upload it anymore.
Ken
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Ken Norton
ken@xxxxxxxxxxx
http://www.zone-10.com
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