That was by Jerry della Femina - sixties Mad man who wrote a very good autbio,
not filmed. He presented that for a Panasonic campaign because he wanted to get
fired from a contract, having been offered a better job. At least that's his
story. The line became a legend in the business.
Andrew Fildes
afildes@xxxxxxxxxxxxx
www.soultheft.com
Author/Publisher: The SLR Compendium - http://www.blurb.com/books/3732813
On 18/02/2013, at 12:17 PM, Rick Beckrich wrote:
> Probably OT, but my fondest 'honest' ad line was
>
> "From the folks who brought you Pearl Harbor."
--
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