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Re: [OM] [OT] Win10

Subject: Re: [OM] [OT] Win10
From: Jez Cunningham <jez@xxxxxxxxxxxxxx>
Date: Mon, 30 Nov 2015 07:20:38 +0000
Correct - proud to have been in engineering :-)

On 29/11/2015, Moose <olymoose@xxxxxxxxx> wrote:
> On 11/29/2015 8:38 AM, Jez Cunningham wrote:
>> It's supposed to only be 'free' until next July, and only to users who
>> have
>> Win7 or 8 licences.
>> After that one supposes they'll return to a more familiar pricing model
>> but
>> who knows...
>
> You weren't in marketing, I suppose. ;-)
>
> If you put a time limit on a "special offer", you get far more early
> responses. IF MS has good reason to want rapid mass
> conversion to W10, a deadline is an important part of implementing that
> strategy. Other parts include the endless
> reminders, automatic downloads, etc.
>
> For them to actually start charging after the year is up presumes that all
> the freebies were simple generosity, not part
> of a strategy to increase revenue and profit. Seems unlikely to me, but I've
> been wrong before. There's this simple
> business rule; you don't give things away unless it is expected to increase
> profits. If it doesn't, stockholders have
> good grounds to throw management out.
>
> Oly does the same thing, endlessly, offering time limited discounts,
> followed by more time limited discounts. This last
> week was particularly silly. Look at B&H a minute before midnight Wednesday
> and various items were $50 off, with the
> deadline for that price writ large. Wait a couple of minutes, refresh the
> page, and the same items are $80-100 off. The
> deadline was for the opportunity to pay more!
>
> Adobe offered an introductory special of $10/mo. for a year on the PS/LR
> package not because they wanted to raise it
> after a year, although they left that option open if their strategy failed.
> They did it to get the mass movement to
> their new sales/fulfillment strategy in its first three months. They are
> offering occasional specials for new
> subscriptions only, even below that through a few channels. I believe those
> will, in fact, go up after the promotional
> period.
>
> Moose at the Market
>
> --
> What if the Hokey Pokey *IS* what it's all about?
> --
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