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Re: [OM] Why Olympus won't retrofit the OM lens line fordigital...

Subject: Re: [OM] Why Olympus won't retrofit the OM lens line fordigital...
From: Larry <halpert@xxxxxxxxxxx>
Date: Fri, 23 Mar 2001 02:23:20 -0500
Maybe someone can just make an adapter for OM lenses to fit on the new digital,
no matter what Olympus decides to do.

Larry

Garth Wood wrote:

> At 10:34 PM 3/22/01 +0000, John Lind wrote:
> >Garth,
> >Technical issues aside, I'm thinking bottom line $$$ which is what really
> >runs a company.  Why would a company come out with a digital body that can
> >take lenses the same company made years ago and are now on the used market
> >. . . when it can make a whole new line of lenses and _sell_ them to the
> >new digital owner?  Especially if the company views its potential digital
> >market population as much larger than the percentage of the OM owning
> >population that might be interested in digital bodies pre-existing OM
> >Zuiko's (I'm not one of them, so it's something less than 100%).
> >
> >Larger revenue equals larger profit if the product has a sound business
> >plan behind it with a solid profit (i.e. you're not shipping a $5 bill
> >with each one going out the door).  The strategy of using pre-existing
> >lenses under these conditions would make more sense to a third party
> >(someone other than Olympus) that wants to make a digital body but is not
> >making and for whatever reason does not want to start making lenses.
> >
> >I'm sure I'll be accused of heresy again.
>
> Not by me.  Perfectly sensible.
>
> On the other hand, I'm still digesting Chris Barrett's awesome tome -- a
> reply on my initial riff -- and don't quite know how to respond yet.  Guess
> I gotta chew it over for awhile...
>
> Garth
>
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