I think that you might be right, Jan. I certainly won't be changing for the
forseeable future, from either Apple or Olympus.
And you are right about the iPhone: youngest son works in London for Apple, at
the Covent Garden shop, and the iPhone has just kept on going. I watched the
huge queues for iPhones in the square in Covent Garden at the opening of the
new shop and it was quite incredible!
I do have to say that I am very pleased with my little black computer/mobile
phone :-)
Chris
On 17 Sep 2010, at 17:09, Jan Steinman wrote:
>> It's sad to say this, but Olympus will become a study point for MBA
>> students around the world.
>
> Yea, they'll be in the chapter between "Apple" and "Porsche" on running a
> successful niche business! :-)
>
> There's room for niche players in almost any market, particularly expanding
> markets. How many times have the "wise ones" predicted Apple's demise? And
> yet, they recently overtook Dell in market penetration. That's right --
> "won't be here next year" Apple is now the #1 computer maker.
>
> BP is different. They are a commodity supplier. Petroleum is a mature and
> declining market.
>
> BP had a chance there for a while -- when they branded themselves "Beyond
> Petroleum," and were invested heavily in solar and other alternative forms.
> That was a niche worth exploiting! Tony Hayward blew that by pulling out of
> alternative energy and putting the company squarely back in the commodity
> market. Now they have nothing to fall back on.
>
> Unlike Apple. Yea, the iPhone 4 antenna has attracted some press. At this
> point, I think it's "any publicity is good publicity" for them. It has not
> caused iPhone sales to ease off at all.
>
> My fondest hope is that Olympus fully understands that they are a niche
> player, and that they keep doing "niche-worthy" things. Full-frame sensor?
> NOT! They can't compete with the Big Boys in the high-end commodity camera
> market!
>
> Yea, let's push in-camera image stabilization until tripods are obsolete.
> Yea, let's keep making long-reach fast glass. Yea, let's keep cleaning our
> sensors with every power-cycle, laughing at the other guys fretting over
> which swab to use and what coatings may get damaged.
--
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